Raise your Company Profile by Giving Back
One sure fire way of raising your company’s profile is to give back to the community. By donating to a worthy cause you will not only create awareness for your business, you will gain respect from the public. Contributing to the quality of life for those in need is highly recognized throughout society and can have a huge impact on the way your business is viewed.
There are plenty of successful fundraising ideas that your company and a charitable or non-profit group can benefit from. For example, you might consider hosting a silent auction fundraiser. This type of event is popular, social and enjoyable and you will also raise money for the charity of your choice.
Silent auctions are not stand-alone events. You can incorporate them into a golf tournament, car rally, pub night, sock hop, concert, comedy night, or fashion show. Silent auctions can be held almost anywhere, i.e. the local community centre, golf & country club, restaurant or any other venue that appeals to you.
Brainstorm with your employees to select an event that your staff will enjoy organizing and attending. On a personal level, raising money for the less fortunate can prove to be a rewarding experience for individual employees. It can also be a good character builder. Being a part of something that is beyond the ordinary day-to-day work activity can go a long way in enhancing staff enthusiasm and morale. You will also notice that employee pride increases as co-workers band together to achieve a charitable goal.
Hosting a silent auction is an excellent way to build business relationships and make new contacts. Canvassing for auction items opens the door to new opportunities, products and ideas.
In a world where we are inundated with pleas for money, you will be surprised at how generous people are when it comes to donating auction items. People feel good when they can help out, and in the long run, a simple donation assists in promoting their own business.
The next time your company is planning an occasion be sure to consider the benefits of a silent auction fundraiser. Raise money for the charity of your choice and raise your business profile at the same time. Giving back to the community is a real win-win.
The author has been fundraising for over twelve years and has compiled an easy to use 5-step guide on how to organize a silent auction fundraiser. The e-book can be downloaded by visiting http://silent-auction-fundraising.com/
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